Southside Diamond Jewelry is a small business that has been built on the foundation of old fashioned business principles. The warmth a customer feels when it’s obvious they are dealing with the right people at the right time. Old-fashioned business principals will never conflict with modern, innovative technology that permits our company the tools needed to provide the highest level of customer satisfaction. However, our principals are a daily reminder that we have no asset more valuable than our customers. Small business has a disadvantage when it comes to marketing budgets, so our maximum effort toward good customer relations gives our company a distinct advantage in old-fashioned Word of Mouth advertisement. This investment to customer relations and word of mouth advertisement, keeps our company lean, so we may continue with the lowest prices possible.

You will always know that when you walk into our diamond jewelry shop, you will get the best deals on the highest quality items available, and we will work tirelessly to make sure that you are a repeat customer and we see you again and again.  Diamond Jewelry of St. Louis Offers Wholesale, Closeout Jewelry, Estate Jewelry, Jewelry Repair, in Webster, Kirkwood, Sunset Hills, Oakville, Fenton, South County, Crestwood, Shrewsberry, and Lemay.We have diamonds, gold, silver and many other types of jewelry, and if we don't have it, we can find it for you.  Call us today at 314-353-8600 or come into the shop at 8101 Gravois Road in St.Louis Missouri to see for yourself.  You can also learn more about us at www.diamondjewelrystlouis.com and see for yourself what a great jewelry shop can do for you.

We have a beautiful selection of white, yellow & rose gold.  We know that you will find the perfect piece that will make her eyes sparkle!

Spring is time to refresh and renew.  Spring cleaning gives you a time to clear out the clutter and get rid of things that have been staring you in the face all winter.  You can clean the windows and corners and make your house fresh and new.  It's also time to clean your jewelry.

Everybody has a few pieces sitting around the house that could use cleaning or repair.  Southside Jewelry and Loan has the most experienced jewelry repair technicians in St. Louis and will make your jewelry like-new. 

It's also a great time for a new piece of jewelry.  Diamond Jewelry of St Louis has every piece you want when you are trying to show off this season.  It’s also engagement season – engagement rings are the biggest step toward your proposal, and we have the best selection of rings in town.

Whatever jewelry need you have, Anniversary band, Bridal and Engagement rings, Bridal Jewelry, Bridal Collection, Colored stone earring, Colored diamond earrings, Colored diamond necklaces, Colored diamond pendants, Colored stone pendants, Colored diamond rings, Diamond Rings, Diamond Pendants, Diamond cross pendants, Diamond Huggies, Diamond Earrings, Diamond Necklaces, Engagement Rings, Emerald Gemstones, Fashion Jewelry, Fine Jewelry, Gold Wedding Rings, Gemstone rings, Heart pendants, Jewelry Design, Jewelry, Journey collection Jewelry, Pendants, Platinum jewelry, Romantic Jewelry, Romantic Diamond Jewelry, Ruby Gemstones, Stud Earrings, Semi precious pendants, Semi precious rings, Semi precious earrings, Semi precious necklaces, Sapphire Gemstones, Studs

Stud earrings, or Wedding Bands, Southside Jewelry and Loan can handle it for you.

Visit us at Southside Diamond Jewelry. 8101 Gravois Road, St.Louis, Missouri 63123 to check out our selection and get your Spring collection together, or visit us at www.diamondjewelrystlouis.com to browse our selection online.

Valentine's Day is next week, and it's time to get serious about your purchases.  Your husband or wife will want the perfect piece for the holiday to go with the chocolates, flowers, cards, and dinners that you usually get.  Why not come up with a real winner this year and get her the piece she's always wanted, and really have the best Valentine's Day of your lives?

Southside Jewelry has the best selection of diamonds and jewelry for Valentine's Day in St. Louis.  Period.  There is not a store that will get better prices for:

• Anniversary bands
• Bridal and Engagement rings
• Bridal Jewelry
• Bridal Collection
• Colored stone earrings
• Colored diamond earrings
• Colored diamond necklaces
• Colored diamond pendants
• Colored stone pendants
• Colored diamond rings
• Diamond Rings
• Diamond Pendants
• Diamond cross pendants
• Diamond Huggies
• Diamond Earrings
• Diamond Necklaces
• Engagement Rings
• Emerald Gemstones
• Fashion Jewelry
• Fine Jewelry
• Gold Wedding Rings
• Gemstone rings
• Heart pendants
• Jewelry Design
• Jewelry
• Journey collection Jewelry
• Pendants
• Platinum jewelry
• Romantic Jewelry
• Romantic Diamond Jewelry
• Ruby Gemstones
• Stud Earrings
• Semi precious pendants
• Semi precious rings
• Semi precious earrings
• Semi precious necklaces
• Sapphire Gemstones
• Studs
• Stud earrings
• Wedding Bands

Southside will not be undersold or beat by mall jewelry stores or any other chains.  We can get any piece you want at the lowest price.  We also do on-site jewelry repair and sizing, and will make your sweetheart as happy as she's ever been. 

Come to Southside Jewelry and Loan and get the best prices on the best jewelry pieces.  Give St. Louis' Best Jewelry Store a chance today.  

When you’re looking for the perfect piece for Valentine’s Day, you want to shop at the jewelry store with the best selection.

Southside Jewelry is the best jewelry store in St. Louis, and can get you almost any piece.

Southside won’t be beat on prices for loose diamonds, jewelry repair, jewelry setting, and any jewelry purchase. We have the prices to beat, so check with us before you buy from someone else.

We are a small business that has been built on the foundation of old fashioned business principles. The warmth a customer feels when it’s obvious they are dealing with the right people at the right time. Old-fashioned business principals will never conflict with modern, innovative technology that permits our company the tools needed to provide the highest level of customer satisfaction. However, our principals are a daily reminder that we have no asset more valuable than our customers. Small business has a disadvantage when it comes to marketing budgets, so our maximum effort toward good customer relations gives our company a distinct advantage in old-fashioned Word of Mouth advertisement. This investment to customer relations and word of mouth advertisement, keeps our company lean, so we may continue with the lowest prices possible.  You can find:

Anniversary bands

Bridal and Engagement rings

Bridal Jewelry

Bridal Collection

Colored stone earrings

Colored diamond earrings

Colored diamond necklaces

Colored diamond pendants

Colored stone pendants

Colored diamond rings

Diamond Rings

Diamond Pendants

Diamond cross pendants

Diamond Huggies

Diamond Earrings

Diamond Necklaces

Engagement Rings

Emerald Gemstones

Fashion Jewelry

Fine Jewelry

Gold Wedding Rings

Gemstone rings

Heart pendants

Jewelry Design

Jewelry

Journey collection Jewelry

Pendants

Platinum jewelry

Romantic Jewelry

Romantic Diamond Jewelry

Ruby Gemstones

Stud Earrings

Semi precious pendants

Semi precious rings

Semi precious earrings

Semi precious necklaces

Sapphire Gemstones

Studs

Stud earrings

Wedding Bands

Shopping for the holidays can be tough. There are thousands of ads trying to tell you what to buy, how much to get and where to buy it to make it the perfect Christmas. The hardest thing is to look into your heart and find the exact gift that your wife or girlfriend would love. Instead of listening to commercials about toy stores or mall shops, Southside Jewelry has just the piece that wil make you the hero of the holiday.

If you are looking for the perfect last-minute gift for someone special and haven’t found the unique piece that will make the holiday sing, Southside Jewelry is here for you. You can find thousands of pieces of beautiful jewelry, custom fitted in store by our jewelry professionals.

We are GIA-Certified jewelers with a long reputation for delivering top-quality diamond jewelry to the people of St. Louis. Our full-time jewelry repair staff will ensure that your piece fits and is in perfect condition before they open it for Christmas.

We also have relationships with many jewelry companies to deliver their products to you at a low cost, and nobody will beat our prices on loose diamonds in St. Louis.

We offer all types of jewelry, rings, bracelets, necklaces, watches, children’s jewelry, pendants, lockets, mountings, wedding bands, bridal jewelry, platinum jewelry, sapphire gemstones, and anything you would need. We are a full-service jewelry store with a selection to rival any store in town.

Call us at 314-353-8600 or come into the shop at 8101 Gravois Rd. in St. Louis, MO to see the Southside difference and shop from our extensive selections. Give us a chance to surprise you.

In St. Louis, there are lots of choices when choosing to buy jewelry. You can pick from a variety of stores, all with different selections and pieces. So why should you pick Southside Jewelry for your jewelry needs? We have more than a few reasons why you should come in today!

GIA Certification

Our jewelers and jewelry repair specialists are certified with the Gemological Institute of America. They are the leading certification agency for gem certification in the United States. GIA's mission is to ensure the public trust in gems and jewelry by upholding the highest standards of integrity, academics, science, and professionalism through education, research, laboratory services, and instrument development. They only certify the best, and that’s who we employ at Southside.

Loose Diamonds

Along with our massive selection available, we also have the best prices on loose diamonds in the St. Louis area. There’s no reason to drive all the way to the mall to pay the mall store surcharge for your diamonds. Come to Southside and let US provide the loose diamonds. We can then set them for you, or you can have them set wherever you please. You have all of the power. We just want you to get the best deal on your diamond.

Huge Selection

Speaking of that massive selection, we have thousands of pieces available through our store, and hundreds of unique pieces available through our shop. We can provide any cut or design you want. Nobody will get you a lower price on your jewelry piece than Southside.

Repair Excellence

We also have two full-time jewelers on staff. Both of our jewelers have provided our customers the very finest quality possible for the past twenty-plus years.

David Ponciroli, known as Ponce, has been with our company for the past fifteen years, and David Eckart, previously of Hamilton Jewelers, are the most experienced pair of jewelers in the St. Louis area, and even the shop’s owner, Keith Brooks, is a GIA certified specialist. We can size and repair your jewelry to the finest degree, and will take care of your heirlooms as if they were our own.

So come into Southside Jewelry at 8101 Gravois Road, in beautiful St. Louis, Missouri, in the heart of historic South County, to find out why Southside is the best jewelry shop in St. Louis. Let our friendly staff and huge selection make you a lifelong customer of Southside Jewelry and a part of our family.

Southside Diamond Jewelry is a great place to indulge in diamond and jewelry purchases at a huge discount. Southside Jewelry has access to high quality diamonds and gold jewelry at prices far below ordinary retail prices.

Our best customer is informed and has taken the time to research the value of their purchase, as it relates to the current retail price for a similar jewelry item.

Establish your personal criteria as it pertains to size, quality, condition, and cost. The criteria will allow our jewelry customer to be more effective with their search, and quickly realize the value of a remarkable piece.

Service after the sale can make a great purchase, an overall sensational experience. Fine jewelry and diamonds require alterations in size, fit, and feel. This service should only be attempted in house by a gifted bench jewelry professional with the benefits of a fully equipped work shop, just like the one at Southside Diamond Jewelry.

To see the Southside experience for yourself, come visit us at 8101 Gravois Ave. in St. Louis, MO. To learn more, visit www.pawnstlouis.com or call 314-353-1900 for more information. We hope to see you soon!

When it comes to your jewelry repair, you want a jeweler with extensive experience in repairs and exposure to a broad range of jewelry. At Southside Jewelry, you’ll be working with a store that has been in business for nearly 25 years. We’ve seen all kinds of jewelry and know exactly what is needed to bring it back to a like-new brilliance.

Jewelry experts at Southside can repair or restore anything from changing stones, to cleaning and resizing gold, silver, or platinum.

You’ve made a considerable investment in your jewelry financially and emotionally. There’s no need to replace valued pieces that meant so much to you. At Southside Jewelry, we have the equipment, tools, and expertise to return your precious jewelry to like-new condition.

Having your jewelry repaired or restored does not have to be a financially painful experience. At Southside our exceptional work is completed on-site by a team with over 45 years of experience, at prices much lower than our competitors. Our site gives examples of our very low jewelry repair prices that will never compromise quality. Being independently-owned, our business has been built one satisfied customer at a time, with exceptional work at affordable prices.

Come into Southside Jewelry today to experience the difference for yourself. Visit our store at 8101 Gravois Road in St.Louis, Missouri today! For more information, call 314-353-8600 or visit www.stlouisjewelryrepair.com to learn more.

Don’t be alarmed if the back of your ring starts to appear dull or you see the slight appearance of dull yellow on the surface – this is a natural process when the rhodium on the surface of white gold starts wearing off and the yellow gold starts to emerge onto the surface. This is no reason to panic. You can always get the shine and brightness of your white gold ring back to its original glory by getting rhodium plating done by the certified jewelers at Southside Jewelry in St. Louis, Missouri.

If you want to maintain the distinct sheen exuberance and beauty of your white gold rings and precious jewelry forever, Rhodium Plating (or dipping) is a great option. Rhodium plating will not only enhance the reflectivity and luster of white gold, but also make the diamonds on it shine brighter and appear more clear and brilliant. Also, Rhodium plating, when completed by the experienced jewelers at Southside Jewelry, can enhance the life and durability of white gold jewelry and also make it less susceptible to corrosion and damage.

Rhodium is a rare, silvery white metal that belongs to the Platinum group in the periodic table. As compared to gold and other precious metals, it is more reflective and does not “oxidize” with air even in extreme weather conditions or heat exposure. Because of this property, not just white gold, but silver jewelry is also plated with it to retain a shiny and bright appearance.

What few people know is that Rhodium plating is not just a process to make white gold shiny again – all white gold jewelry undergoes Rhodium plating when first designed. Most jewelers make white gold by adding alloys like Palladium and Nickel into yellow gold. However, the resulting white gold is not pure white – it has a faint yellowish tinge to it. To make it appear silvery and shine brighter, it is plated with Rhodium coating for a bright silver look.

The process, unfortunately, is not permanent, and with normal wear over time the brilliance will fade away and the bright shine will wear off.

To maintain the quality and allure of your white gold jewelry and rings, it is important to use very experienced jewelers just like the team at Southside Jewelers of St. Louis, Missouri.

In St. Louis, there are lots of choices when choosing to buy jewelry. You can pick from a variety of stores, all with different selections and pieces. So why should you pick Southside Jewelry for your jewelry needs? We have more than a few reasons why you should come in today!

GIA Certification

Our jewelers and jewelry repair specialists are certified with the Gemological Institute of America. They are the leading certification agency for gem certification in the United States. GIA's mission is to ensure the public trust in gems and jewelry by upholding the highest standards of integrity, academics, science, and professionalism through education, research, laboratory services, and instrument development. They only certify the best, and that’s who we employ at Southside.

Loose Diamonds

Along with our massive selection available, we also have the best prices on loose diamonds in the St. Louis area. There’s no reason to drive all the way to the mall to pay the mall store surcharge for your diamonds. Come to Southside and let US provide the loose diamonds. We can then set them for you, or you can have them set wherever you please. You have all of the power. We just want you to get the best deal on your diamond.

Huge Selection

Speaking of that massive selection, we have thousands of pieces available through our store, and hundreds of unique pieces available through our shop. We can provide any cut or design you want. Nobody will get you a lower price on your jewelry piece than Southside.

Repair Excellence

We also have two full-time jewelers on staff. Both of our jewelers have provided our customers the very finest quality possible for the past twenty-plus years.

David Ponciroli, known as Ponce, has been with our company for the past fifteen years, and David Eckart, previously of Hamilton Jewelers, are the most experienced pair of jewelers in the St. Louis area, and even the shop’s owner, Keith Brooks, is a GIA certified specialist. We can size and repair your jewelry to the finest degree, and will take care of your heirlooms as if they were our own.

So come into Southside Jewelry at 8101 Gravois Road, in beautiful St. Louis, Missouri, in the heart of historic South County, to find out why Southside is the best jewelry shop in St. Louis. Let our friendly staff and huge selection make you a lifelong customer of Southside Jewelry and a part of our family.

In today’s 21^st century marketplace jewelry companies only have two sources of competitive advantage. They can learn more about their customers than their competitors and they can turn that customer knowledge into perceived superior value propositions before the competition. Southside Diamond Jewelry in St. Louis realizes the importance of a strong customer base and the work involved to retain these relationships.

The real battle in today’s jewelry market is in creating individual customer strategies. The most valuable assets in any jewelry company are not the inventory, but rather its customers. When jewelry companies cannot be sold, what happens? There is a liquidation of assets. Jewelry store buyers are looking for jewelry stores with loyal customers who consistently purchase. It’s time to manage the relationship with each customer in a more deliberate and strategic manner.

The jewelry industry has joined the interactive era and that means that loyal customers expect to receive more relevant information in a timely fashion. For decades, jewelry stores have used the strategy of carrying the best brands to create a competitive advantage. This has helped stores leverage the creation of brand awareness of their own store brand. What needs to change is the approach to the customer. Now jewelry stores have the opportunity through interactive marketing to listen and learn more about each customer’s needs, wants, demands and desires. Jewelry stores can improve their offerings of brand name jewelry and reinforce customer loyalty to their own store through improved on-going dialogue with each customer.

Jewelers need to do more at their point of sale. At Southside Diamond Jewelry in St. Louis we use every tool to develop a loyal customer and understand their particular desire.

Social media is a tool we use effectively. Customers can stay in touch with our store at a time best for them. Specials, creations, and new inventory is available for them to view at home. This effort continues to support our jewelry retention at Southside Diamond Jewelry in St. Louis. Hope to see you soon!

Fine jewelry represents much more than its trade value in diamonds, gemstones, and precious metals. It is a personal representation of the lifestyle, status, emotion, recognition, commitment, and more.

That significance only amplifies how devastating the loss of a gemstone is for the owner. Even one missing accent stone renders the jewelry unwearable. Loss of a significant gemstone will also Impact the retailer who sold the piece and the manufacturer who engineered and produced it.

The loosening damage or loss of gemstones in jewelry can be attributed to two factors: Poor workmanship or the absence of benchmarking standards for gemstone setting. Benchmarks are specific parameters used to compare and evaluate the acceptability of a finished product for the market. At Southside in our diamond jewelry business these standards are minimum ownership demands for its customers, every day, every job.

Stone loss can be avoided. Inspecting each piece and comparing it against established benchmarks for signs of vulnerability in normal wear gives the jeweler/manufacturer an opportunity to address potential problems before the jewelry is offered for sale. Adopting consistent task-specific benchmarks encourages sound design and good workmanship, assuring the quality of jewelry for the customer. Here are some examples of prong setting benchmarks for traditional angled prongs.

1. Prong angle is 70-80 degrees
2. Sufficient prong thickness is needed to secure the stone in place, so 40-50% of the metal is removed from the prong thickness at the bearing.
3. Diamond is seated level in the bearing just above the gallery wire. There are no gaps in any bearing – the bearing is the cut made in a prong and must precisely fit the stone contour when properly set to move or loosen.
4. Finished prong height is 75-85% of table height. Ample prong height allows to hold up through normal wear.
5. Prong contact is 33-50% of total crown distance. Adequate prong contact over the crown is critical to a stable setting.
6. Prongs are rounded, polished, and consistent in size and shape.

Quality assurance at Southside’s Diamond Jewelry business is without question the number one demand for each piece of jewelry we sell or repair. We purchase quality jewelry from our suppliers that will give our customers many years of enjoyment without problems. Gold is soft, routine inspections are important. At Southside, we inspect our customers’ jewelry, free of charge, as a way of saying thank you for your business!

When you hear the word laser, you probably think of blowing things up, or high tech scientific experiments or even crazy villains trying to take over the world with a laser. One of the last things you think a laser can do is to work on your intricate jewelry. Well, laser technology is making it possible to work on jewelry that once was impossible to fix or too costly to repair. Now, St. Louis Jewelry Repair has a powerful laser to repair our customers’ jewelry.

Lasers can repair an antique enameled pin without damaging the enamel or leaving visible signs of the restoration work. Our laser can fix jewelry without removing the stones or running the risk of solder flowing into the hinge, destroying its mobility. Antique filigree that has broken can be repaired. Restoring antique platinum jewelry is now possible with St. Louis Jewelry Repair’s new Laser Welder. This laser can also help create complicated pieces and diamond intensive pieces of custom jewelry.

Our master jeweler can repair even costume jewelry that was unrepairable just a few years ago. Jewelers used to discourage people with sterling silver and CZ pieces that had broken from doing traditional repair work. Now St. Louis Jewelry Repair can repair or restore some of the most fragile jewelry pieces.

All traditional metals can be laser welded, including base metals, karat gold, sterling silver, palladium and platinum, offering a complete array of repair options. Platinum traditionally is the most difficult metal to work on, the laser has now rendered platinum much easier to repair and can be used to create new designs.

Visit St. Louis Jewelry Repair today for any and all of your jewelry restoration needs. Low cost, high quality repairs with no up-charge for laser use keeps our loyal customers returning and spreading the news of their superior experience.

When you’re thinking of buying a diamond, you will be met with a dizzying array of choices when it comes to engagement rings.  It’s very important to have a price range in mind.  Starting your shopping experience with parameters will help your jeweler find the right engagement ring to fit your budget.

The style of jewelry a lady may prefer is critical.  Is she more classic or modern?  Feminine or sophisticated?  Does she wear white or yellow gold?  Do her pieces tend to be more delicate or heavy?  Simple or ornate?  Have this information in mind when you set out to shop.  If you stay near her current taste, it would be hard to go wrong.

Knowing the proper size is very helpful, so borrow a ring she currently owns.  Trace the inner ring on a piece of paper, or press the ring into a bar of soap for an impression.  You can also slide it down one of your fingers and draw a line where it stops.  Our jewelers at Diamond Jewelry )Southside Jewelry) can use the measurements to identify her approximate ring size.

If she doesn’t wear rings, estimate in the following way.  The average ring size in the US is 6 (based on the “average” US female being 5’4” and weighing 140 lbs.)  If she is slender or fine-boned, her ring size is likely to be in the 4.5 to 5.5 range.  If she is heavier, larger-boned or taller, she will probably be in the 6.5 to 7.5 range.  It’s always better to buy a ring a bit bigger than you think, because sizing a ring down is much easier than increasing its size.

Consider buying an unset diamond.  Shopping for one is easy at Southside Jewelry, because we have extensive access to loose diamond inventory, with a GIA diamond graduate to assist with helpful advice.  If you choose the diamond first and have the setting made later, you can include “her” in selecting the style and final details of the ring (always a good idea) and avoid the awkwardness of choosing a ring that’s more in your taste than hers.

If she hasn’t made it easy on you by already voicing an opinion on the subject (or admiring someone else’s engagement ring) here are a few tips to keep in mind when considering shape:

She will be wearing this ring 24/7 every day of her married life.  It will need to go with everything from jeans to evening wear.  If you’re uncertain about her shape preference, it’s smarter to stick to the classics.  They become classics because they appeal to the most people over time.

Shapes with fewer facets, such as emerald or square, require higher clarity.  The fewer the facets, the more visible the inclusions will be.  Certain shapes pair more successfully with other gems in multi-stone rings.  Round, oval and marquise all work well.  Pear and heart shape are more challenging.

Taste in shape is often reflected in other tastes a woman may have.  If she prefers clean, modern lines in furniture, for example, she may appreciate the same lines in an emerald or square shape.  If she tends toward the traditional, a round shape rarely misses.  More bohemian types may prefer less-traditional shapes, such as trilliant or marquise.

Finally, for actual setting design, consider her lifestyle and how that design will fit into it.  If she’s more active or outdoorsy, look for low-profile, less ornate, more sturdy choices, which are less likely to get caught or knocked on things.  If she’s more of a glamour girl, look for statement settings, with a higher stone profile and more intricate ring detailing or unique motif.

Diamond Jewelry d.b.a. Southside Jewelry has everything needed for today’s consumer. Loose diamonds, available in all price ranges.  Over 200 mountings to consider.  GIA diamond professionals on staff for any technical help or advice.  Stone-settting, ring-sizing specialized fitting will be performed by a bench jewelry team with over 40 years of experience.  To complete our available service, routine inspections are conducted for free.  Necessary jewelry repair is completed on-site in a state of the art modern workshop at prices that are low by comparison and affordable.

I know what the plan is for Black Friday.  Shake off a hard night of turkey and football, go stand in line outside in the cold, and then fight over deals on stuff nobody REALLY wants.  What if it could be easier?  What if you could have Thanksgiving with your family and still afford to pay for the holidays?  You can, if you shop at St. Louis' premiere jewwlry store, Southside Jewelry.  

Southside is an independent jeweler with on-staff jewelers and repair staff, and they guarantee that you won't find a lower price on loose diamonds in the city.  Instead of fighting the crowds, Southside Jewelry, located at 

8101 Gravois Road in St.Louis Missouri, will get your jewelry shopping needs taken care of and save you money at the same time.

Southside has two jewelers onsite to make sure that you have GIA certified diamond jewelry for your loved ones to unwrap this holiday season.  So come in form the cold!  Shop smarter at Southside Jewelry and buy from the best!  

Southside Jewelry offers appraisals for insurance, and our customers’ peace of mind.  A written statement of the authenticity, design, quality and value of the specific piece of jewelry being appraised from us helps when selling or insuring your piece, and lets you know the value of your items.

A detailed, accurate appraisal is needed to protect your interest, and serves as proof of ownership should any of your jewelry become lost or stolen.

Jewelry appraised at Southside Jewelry is appraised to comply with the requirements of insurance companies.  Your appraisal will validate, value, condition, and ownership.

NOTE: With this appraisal, you will be able to avoid an insurance company’s minimum coverage clause as it pertains to unscheduled jewelry that may be lost or stolen.

A Southside Jewelry Appraisal will describe:

• The Setting: Purity or Karat, gram weight, method of manufacture, style, and any engravings.
• The Major Stone: Shape, size, carat weight, variety, and origin (natural or man made)
• Minor Stones: Including shape, size, weight, color, clarity, and condition.
• Total Gem Weight: A total gem weight of all stones will be identified.

The appraisal will provide enough information to replace the item with one of a like size, quality and value in the event of a loss, damage and/or theft.  The professionals at Southside Jewelry will also clean, polish, and buff your jewelry, after completing an inspection for worn prongs, faulty clasps, or any other potential problems.

We urge our customers to take advantage of our free six month inspections to ensure the long life and beauty of your jewelry.

For jewelry repair in St. Louis, there is no better choice, at a lower price, than Southside Jewelry and Loan.  Our on-site jewelry experts have decades of experience, and can make any repair or alteration to your jewelry that is needed.  Between David Ponciroli and David Eckart, there isn't a repair that can't be made to your jewelry.  They can also create beautiful settings for your loose diamonds.  

Southside Jewelry and Loan has been creating and repairing jewelry in St. Louis for over 20 years with skill and pricing that can't be beat.  Shop and compare, and you will ALWAYS come back to Southside.  Come join our loyal customer base and shop at the St. Louis area's best Jewelry Store, and get the best Jewelry Repair available.

We are a small business that has been built on the foundation of old fashioned business principles. The warmth a customer feels when it’s obvious they are dealing with the right people at the right time. Old-fashioned business principals will never conflict with modern, innovative technology that permits our company the tools needed to provide the highest level of customer satisfaction. However, our principals are a daily reminder that we have no asset more valuable than our customers. Small business has a disadvantage when it comes to marketing budgets, so our maximum effort toward good customer relations gives our company a distinct advantage in old-fashioned Word of Mouth advertisement. This investment to customer relations and word of mouth advertisement, keeps our company lean, so we may continue with the lowest prices possible.

Call us today at 314-353-8600 or come visit us at 8101 Gravois Rd. in St. Louis.  You'll be glad you did.

Pricing Examples For Frequent Repair Requests

St. Louis' loose diamond headquarters is Southside Diamond Jewelry!  You won't find a better source for loose diamonds in St. Louis! Don't pay those crazy mall prices on loose diamonds.  We can sell you diamonds for less than the Mall, Discount Shops, and even online shops like Blue Nile.  Plus, you can come in and inspect the diamonds yourself, instead of trusting some online company.

You can buy it in the store, and we can set it for you, or you can buy it here and get it set wherever you choose.  It's up to you, as you can get exactly what you want without the pressure of a mall store.

All of our diamonds are certified by an independent lab in New York, with paperwork that we can verify with you.  You'll never get  diamond that you don't like that hasn't been certified from Southside.  It's the quality difference between us and the Mall, Discount Shops, and even online shops like Blue Nile.

We also have Dave Eckert on staff here.  Dave is the best jeweler in St. Louis and has worked in the business for years.  Dave makes some of the finest jewelry in St. Louis, and you'll be proud to wear his work.

Southside Diamond Jewelry also offers:

• Inside the ring engraving available on any ring
• Top notch professional stone setting
• Dave Eckert 22 years at Hamilton Jewelers
• The Store Owner, Keith Brooks,  is a GIA graduate on site
• Rings
• Bracelets
• Necklaces

We are a small business that has been built on the foundation of old fashioned business principles. The warmth a customer feels when it’s obvious they are dealing with the right people at the right time. Old-fashioned business principals will never conflict with modern, innovative technology that permits our company the tools needed to provide the highest level of customer satisfaction. However, our principals are a daily reminder that we have no asset more valuable than our customers. Small business has a disadvantage when it comes to marketing budgets, so our maximum effort toward good customer relations gives our company a distinct advantage in old-fashioned Word of Mouth advertisement. This investment to customer relations and word of mouth advertisement, keeps our company lean, so we may continue with the lowest prices possible.

Southside Diamond Jewelry is a small business that has been built on the foundation of old fashioned business principles. The warmth a customer feels when it’s obvious they are dealing with the right people at the right time. Old-fashioned business principals will never conflict with modern, innovative technology that permits our company the tools needed to provide the highest level of customer satisfaction. However, our principals are a daily reminder that we have no asset more valuable than our customers. Small business has a disadvantage when it comes to marketing budgets, so our maximum effort toward good customer relations gives our company a distinct advantage in old-fashioned Word of Mouth advertisement. This investment to customer relations and word of mouth advertisement, keeps our company lean, so we may continue with the lowest prices possible.

You will always know that when you walk into our diamond jewelry shop, you will get the best deals on the highest quality items available, and we will work tirelessly to make sure that you are a repeat customer and we see you again and again.  Diamond Jewelry of St. Louis Offers Wholesale, Closeout Jewelry, Estate Jewelry, Jewelry Repair, in Webster, Kirkwood, Sunset Hills, Oakville, Fenton, South County, Crestwood, Shrewsberry, and Lemay.We have diamonds, gold, silver and many other types of jewelry, and if we don't have it, we can find it for you.  Call us today at 314-353-8600 or come into the shop at 8101 Gravois Road in St.Louis Missouri to see for yourself.  You can also learn more about us at www.diamondjewelrystlouis.com and see for yourself what a great jewelry shop can do for you.